New York Bagel

This was a concept brand I worked on for a bagel spot right in the heart of the New York. And these aren't just any bagels, they're the kind of bagels so good, even Lady Liberty herself would trade her crown for!

I wanted to capture that undeniable New York vibe, so for the logo, I took a playful twist on one of NYC's most famous landmarks: the Statue of Liberty. The shape and colour of the crown became a core part of the design, immediately screaming "New York!" without being too in-your-face.

But New York isn't all sparkle and shine. It's got that awesome, gritty, real-life charm. So, I added a gritty, worn texture to the logo and this really help bring the whole brand to life and makes it feel right at home with New York's wonderfully raw and authentic aesthetic.